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The first bike I had built, Grave Death Project, was a very cool experience.  It was my first opportunity to get into the nitty-gritty of building, or rather in this case, designing a bike of 'my dreams'. 

I remember filling out that infamous excel spreadsheet with everything that "I" wanted on a bike!  High ends parts, later trimmed back a bit as I was on pace to build a $5000 SOMA Wolverine!  But damn it was fun!

One of the stickler things was wheels.  I wanted "the best".  I researched and mulled over them for weeks:  Had to be the right 'look' and quality.  See, I'm an Apple guy.  Not only does the stuff just WORK, it looks amazing, down to the boxes the stuff shows up in!  LOVE it!

So to me the looks of a bike: the trim colors, the wheels, how it all works together and flows or contrasts or blends...super important.

The LOOK of that bike was ALL BLACK.  And it worked great...

Anyway, the wheels were a big deal.  I decided on HED Belgium+ because they were great rims and super cool looking!  Painted on graphics, subtle yet classy.  Bulletproof.  The hubs as well: White Industries rear XMR and the dynamo was only Schmidt!  The best.

I had the wheels build locally and they were and have been great.  But now it's time to expand.  To put some lightweight wheels on that bike and all the others.

What wheels?  MY wheels!  Sure, I use other stuff, but I spend hours and hours mulling over the "right rims" to use.  The right look.  The graphics.  The colors.

And that has led to here!  My own The Death Projects Branded wheels!  Just wait...they will be epic and ever-changing!  I am currently NOT building wheels, but supplying all the necessary parts so you can or have them done for you...for now!   Stay tuned, but read about them, and order them, below...